WIFT-AT (Women in Film and Television Atlantic) advances the careers of female-identifying professionals working in film, television and screen-based media in Atlantic Canada. They are committed to creating equal opportunities for women to grow, discover alliances and challenge stereotypes. 
To celebrate their 10th year, we gave the brand a confident, celebratory refreshment that reflected the spirit of the organization and take them into their next ten.
The WIFT-AT icon is made up of two bars representing an equals sign (=) reinforcing the organization’s work in establishing gender equality. Notches on the top and bottom of the bars create a secondary image of film strips or tickets conveying their industry of work.
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