Founded by Steve Armbruster in the mid ‘90s, Steve-O-Reno’s was a pioneer of the specialty coffee movement in the Maritimes. Over the years, it’s become a neighbourhood ‘go-to’ spot beloved across generations. The Halifax staple is known for its ethically sourced coffee, made-from-scratch baked goods and tasty breakfasts and lunches.
Today, Steve-O-Reno’s is independently owned and operated by father-daughter duo, Tom and Maria Rose. Steve’s legacy lives on in the spirit of the place, bringing patrons back while the Roses continue to grow the café’s loyal following with their own twist.
Rebranding a company with such a longstanding legacy and reputation within the community required extra care and thoughtfulness. Together with the team, we worked to create a timeless mark that embodied the warmth and fun of the original Steve-O-Reno's brand.
Custom stickers for pricing and packaging were developed using the new branding.
The brand typefaces were carried over to the street signage, as well as door and window decals for the café.
Steve-O-Reno's maintains a consistent brand presence with the palette, photo style and icons we developed.
The mark applied to their gift cards, coffee cups and menu.
Stay in the loop with their latest menu on Instagram and be sure to stop by for a cappuccino in this gem of a place whenever you're in Halifax.
Photos are by Alex Tapia and the Steve-O-Reno's team.