![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/e0dc3ace-03ee-487b-92c5-221718b7be23_rw_1200.jpg?h=6d9eed4d86f5b554d76b775def4ad6c6)
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/3a880ce3-bff5-4fae-8f25-b0e3e2c0127b_rw_1200.jpg?h=5dd09aa8811ec0a17020b61451dac612)
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/ecd30245-f629-4a71-a3b4-8973847c8b06_rw_1200.jpg?h=e2ae9f0e797dd9a06733d9ce0269e7b6)
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/adf5699d-8887-4c66-a783-9943780df572_rw_1200.jpg?h=f6333e94f870c54f6afa95fde67c092e)
Logo versions and secondary colourways
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/95e0a262-a343-4da5-9f7f-cd7cd3fa7d1f_rw_1200.jpg?h=fb0e9ce0c166db476a75435df59d8b70)
Typefaces and styles
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/300e5cbb-523d-4b74-b4d7-89fd9f8c945e_rw_1200.jpg?h=bb0e7544dd126ef296a82204ab8a5906)
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/0f3b1f6f-ebf4-493d-b694-17e83b50df60_rw_1200.jpg?h=357db7600ed29e7f17ee32cb9fb9adc5)
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/dd842b6b-5d72-4360-b297-d8e2d086d817_rw_1200.jpg?h=6e2445ff58f9a8136b8318889e2efa4d)
Visual brand elements to be used on social presence and brand merchandising.
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/ad10d2a8-6b16-4704-89c8-f4042a600973_rw_1200.jpg?h=5337c29cc99d2201b041cfadaa9e0999)
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/e3d69c8e-65dc-4e17-989f-a3123aa29456_rw_3840.png?h=a281f66261d3c291ba0b4bcd63ec789d)
To enrich the Pourdad's story and personality, a custom icon set was developed with the same illustration style for each of the company's category needs.
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/5a25c7ed-5909-4d16-adbe-5653dab4c8b8_rw_1200.jpg?h=fd7e959a943ebebee0a317ed1a7d30f8)
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/a7067aec-1ab7-44b1-b5d5-1085813c231e_rw_3840.png?h=85c4e60c5ece931dcce3e34f670000ee)
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Some explorations that didn't make the cut, but that I still love.
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/98f8fdc8-f275-4600-b9f3-eb4bfef1a3f3_rw_1920.png?h=4e0ef04f32a093943fceb1552cf49a3c)