Life.School.House is a non-traditional learning community that celebrates local wisdom, fosters connections and reinforces the social value of barter and exchange. They aim to build interconnected neighbourhoods and a barrier-free learning model through small scale folk schools. We worked together to tell their story as they share their model internationally.
The compact logo creates a playful cadence between the three words. Bernhard Gothic URW was chosen for its subtle but distinct mix of pointed edges within soft, rounded shapes. The typeface gives the mark a friendly, contemporary look while the 'roof' doubles as an upwards arrow reflective of Life.School.House's mission of uplifting communities.