KVS Sport Horses breeds and trains authentic Dutch sport horses in a hundred acre farm two hours south of Calgary, Alberta. They were looking for a logo that was simple, contemporary and clearly communicates what they offer without the cliché image of a horse that’s in every horse farm logo.

In the end, the silhouette of the tulip fit perfectly into the horseshoe for a mark that proudly speaks of the horses and their Dutch lineage.
Production Type's Granville typeface is an elegant, modulated sans serif that gives the mark a timeless feel. As Dutch orange was a must for the brand colours, we chose a deep eggplant colour to complement, and a spice colour to ground.
The new logo is distinct and crisp on their saddle pads and horse blankets.
Horse photos are by Alexa Cude and the team at KVS Sport Horse.
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