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KVS Sport Horses breeds and trains authentic Dutch sport horses in a hundred acre farm two hours south of Calgary, Alberta. They were looking for a logo that was simple, contemporary and clearly communicates what they offer without the cliché image of a horse that’s in every horse farm logo.
In the end, the silhouette of the tulip fit perfectly into the horseshoe for a mark that proudly speaks of the horses and their Dutch lineage.
In the end, the silhouette of the tulip fit perfectly into the horseshoe for a mark that proudly speaks of the horses and their Dutch lineage.
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/d1fb2b46-fa04-493b-98ca-cb295381ed21_rw_1200.jpg?h=41ba4feff0fe6c36fa05b6b8d29b00ed)
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/eed60777-a686-4bb8-8bb8-8799b962a9b7_rw_3840.jpg?h=1ca37deacf50f899cd93f33fff5b641b)
Production Type's Granville typeface is an elegant, modulated sans serif that gives the mark a timeless feel. As Dutch orange was a must for the brand colours, we chose a deep eggplant colour to complement, and a spice colour to ground.
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/77141659-7c86-45a4-8183-42a7c3c40725_rw_1920.jpg?h=30930f8a306724fa0ecd55225a785d5c)
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/1d87e553-126c-4b68-b70e-9a8134adb8f8_rw_600.jpg?h=5a23eff68a21e9a6d91feb6adbffa439)
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/42956c46-77d0-4512-ae86-e04f5edd0739_rw_600.jpg?h=6c0774b1683e5a6056c43eb1525ab28c)
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/6f4e1a1f-38e3-4742-a214-87afce828ef8_rw_1920.jpg?h=20a97884c0d60316e8c63ed95948ee5e)
The new logo is distinct and crisp on their saddle pads and horse blankets.
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/80e21c6f-a8d3-4656-b0b1-b256f79c56ee_rw_1920.jpg?h=0a3fb4b37bd1d1c7e4d72bbe887ff457)
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/d83c5bd9-a3a5-4955-9d2e-a51836198bfa_rw_600.jpg?h=0288bfc7b7246c08b85d35d1dc78fdf8)
Horse photos are by Alexa Cude and the team at KVS Sport Horse.