Hand Maiden and Fleece Artist are wholesale yarn dyers whose high quality goods are carried by yarn retailers worldwide. This sample kit was designed to showcase their newest collection of yarns and colours to existing and future retailers. Taking inspiration from artists' mood boards, these colour boards and tactile yarn books were designed to provide a visceral experience for retailers selecting yarns.
Creative Direction: Cameron Jantzen
Design and Production: Lizane Tan
Print Management: Megumi Yoshida
Photography: Ruth Gallo & DeeDee Morris
Created at Rarebird Brand Strategy and Design
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