Luke Clarridge is a professionally-trained photographer who’s been working behind the lens and refining his aesthetic for over eight years. He specializes in editorial, journalistic, lifestyle and interior photography.
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/27a25e7f-784c-4938-a3fa-2afa2418c6ee_rw_1920.jpg?h=361470746a9681ebbe3ec87f6cce7470)
Exploratory ideation for Luke's brand mark
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/d5ef6914-c1e4-4eee-9fc4-08257a75a34f_rw_1200.jpg?h=a5cdafe2a510202be70362d40e6a732d)
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/51a14a38-e349-43e4-be75-b51a65db2c91_rw_1920.jpg?h=69ff478efd50a65f132acb92479b6c7b)
______________________________________
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/696482f1-c538-48f0-9710-fe66a8ca8129_rw_1200.png?h=213bda7ede64e105ef35f544ac2479d8)
The brand is a playful nod to natural landscapes and inspired by the photographer's love for postmodern architectural forms and colours. It balances a journalistic feel with a spirited attitude reflective of Luke’s photographic approach.
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/c96b1760-e409-4443-90cf-7a8d7966aca0_rw_1200.jpg?h=e9b5619a50d3f7ff5afb0147d6fa5d81)
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/ae126f59-8ed0-401e-abd9-e9aeb40c7338_rw_1920.png?h=da91a0220130427a2c57e354f29ccf46)
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/c84ea69f-386a-4b5c-b15e-b02a10548319_rw_1920.png?h=cb16e845c3fcd814d5bc35c38ce3ba8e)
![](https://cdn.myportfolio.com/338c1679affc6185a11f7a03dee51384/ddba5ff5-5f5b-40c7-9391-b4da19736235_rw_1920.gif?h=5cc6bdb4d84b187635596ca84cedee7f)